There are a lot of choices for salon marketing on the internet. For many of the salon owners and professionals I talk to it can be overwhelming. However, the important thing to remember is you must do something if you want your salon business to continue (or start) thriving. In this installment, I lay the groundwork for the salon marketing series. This will be a multi episode series that explains the foundational tenants of marketing on the internet. We will cover options for salons to utilize to bring(and keep) more customers to the salon. Our goal for the series is to give you a foundational understanding of internet marketing for Salons. Once you complete the series, you will be able to put all of the tools discussed in motion to create a marketing “engine” for your salon. We will discuss budgets, as well as all of the tools that salons have at their disposal to build and keep business.
After each episode of the series you will be able to immediately create an action plan to utilize the topics/tools discussed. Also, you will have the knowledge to know which tools will best help you in your current situation. I’ve designed this series from years of experience as a salon owner. But, more importantly from the feedback that I have received from salon owners and professionals all throughout the United States and other countries.
I’m very excited to present all of this information to you!
Here is what you will learn in the salon marketing series:
How to make your website a powerful tool in getting new customers and keeping current ones coming back
What do you need on your website
Why and how you should be regularly communicating with your clients via email
How to use review sites to your advantage
How to use Google Adwords for a very minimal cost to get new clients
How to set up Google Adwords ad campaigns
How to budget Google Adwords for your salon marketing
Remarketing to your salon customers with Google Adwords
Learn what remarketing is and how powerful it can be
How to get free coupons to use Google Adwords
How to target with Google Adwords
How to use Facebook ads for a very minimal cost to get new clients
What is the difference between Facebook Ads and Google Adwords
How to use both Facebook Ads and Google Adwords to create a powerful marketing presence in your salon’s area
How to use the powerful targeting tools of Facebook
How to set up Facebook ad campaigns
How to test and optimize your Facebook ads for your salon marketing