Part One: Salon Website The Salon Marketing Series | SBP 032

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Part One: Salon Website The Salon Marketing Series | SBP 032You should view your salon website as your 24 hour front desk. As you are probably aware, branding and image are a crucial part of your longterm success as a salon owner and business. A lot of new customers (maybe all?) first learn about you through your salon website. So, it is of the utmost importance that you portray the image to your clients that encourages them to visit your salon for a service. In this installment of the Salon Business Podcast, I talk about the do’s and don’ts of your salon website design and functionality that are crucial for success.

I define success by actions taken by clients and potential clients on your website. As a salon professional, it is important to realize that your salon website can be a revenue generating tool. A website can get you new clients and appointments with a few simple strategies. I talk about those strategies in this podcast.

More specifically you will learn:

  • The rules of salon website design
  • The do’s and don’ts of salon website design
  • What pages your salon website must have
  • Optional pages to consider to improve your website traffic
  • Tools you can use to track and more effectively target potential salon clients
  • Google’s new policy about mobile search and how it will impact you and your salon website

To officially subscribe to the Salon Business Podcast (and get the podcast delivered automatically to your device) Please use this link to itunes:

Click Here to Subscribe via iTunes

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