You should view your salon website as your 24 hour front desk. As you are probably aware, branding and image are a crucial part of your longterm success as a salon owner and business. A lot of new customers (maybe all?) first learn about you through your salon website. So, it is of the utmost importance that you portray the image to your clients that encourages them to visit your salon for a service. In this installment of the Salon Business Podcast, I talk about the do’s and don’ts of your salon website design and functionality that are crucial for success.
I define success by actions taken by clients and potential clients on your website. As a salon professional, it is important to realize that your salon website can be a revenue generating tool. A website can get you new clients and appointments with a few simple strategies. I talk about those strategies in this podcast.
More specifically you will learn:
The rules of salon website design
The do’s and don’ts of salon website design
What pages your salon website must have
Optional pages to consider to improve your website traffic
Tools you can use to track and more effectively target potential salon clients
Google’s new policy about mobile search and how it will impact you and your salon website
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